Macskanyelv

Designed by Tshirt, Hungary.

The challenge: Macskanyelv (Cats’ tongue) had a strong tradition as a product but the brand itself was seriously dated and in need of a makeover.
The solution: A lively and cute new look opening new possibilities.
The promotion: Contenders can upload pictures of themselves online and vote for best pix of others. Winners can get their own face on the package.