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Designed by Ziggurat Brands, United Kingdom.

Brands such as Tree of Life that are all about promoting a holistic approach to health and living well have traditionally had something of a ‘homemade’ quality about them. The challenge is how best to bring them into the 21st century without alienating their existing consumers and losing what it is they stand for. We produced a much more contemporary marque that emphasises the notion of growth and nurture and which can be successfully applied across a range of categories.