Designed by Richard Macvicar, United Kingdom.
Takeaway meal packaging for two
The brief was to design a new concept for packaging the ‘oriental takeaway meal for two’. The pack itself must be functional, using shape and form effectively to contain the contents securely, without any leakage or contamination. I had to use carton board as the main material. Using the board imaginatively, but economically, to provide a pack that not only contains the food products but also allows the option of separating or presenting items within the pack in an unusual way. The main thing was ensuring maximum visual impact in-store and encourage customer purchase.