Designed by Wendy Shapiro, senior at the Savannah College of Art and Design in Savannah, GA. Illustration drawings by SCAD graduate Mike Labelle.
“The Zoo” originated in a Package Design class at SCAD Savannah. The assignment was to create an original branded set. I chose to do a line of packaging for a high-premium, theoretical baby boutique called THE ZOO. The reason I chose to do this is because there are not many baby lines currently on the market that are unique when it comes to branding and packaging. There is a coding system to the animals. Monkeys are for boys’ apparel, elephants are for girls’, and giraffes
are for accessories.