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Designed by SOGOOD, the Netherlands.

Context

Peeze provides top quality coffee, especially in the business to business area. They have been in existence for 130 years. Quality and sustainability throughout the whole chain is their central concern. The current packaging design does not reflect this.

Result

Quality and sustainability throughout the whole chain are illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process. Everyone within the company is very enthusiastic about the design. It also increases the pride in the company and in the Peeze brand.