Designed by Mairead Alwell, United Kingdom.
Pharmacy Brand had not updated it’s packaging since it was established in the 1980’s. It lacked clarity and had poor shelf presence. The challenge was to retain the heritage of the brand while making the range of 26 SKUs easy to navigate and easy to recognise for the consumer.
Graphic illustrations of the traditional chalice and snake symbols created a fresh, clean identity. While retaining the original brown pharmacy bottles ensured the simple, unprocessed, medical message remained. Simple, bright colour coding for the four categories (oils, beauty, medicinal and misc.) and a template that can easily work across all bottle and tub sizes create a strong family look.