Designed by Barbara Kozlik, Cork Institute of Technology (CIT), Ireland.
This packaging was designed as part of the CIT Visual Communications course. For this project I wanted to create an attractive piece of packaging, considering both the shape of the package and the graphic solutions. The products I chose for this project are a range of healthy, 100% natural and organic snacks for a target market of middle to high class customers, aged between 25 and 40, who are looking for a healthier and natural alternative to quick mid-day treats or the evening “munchies”.
The concept was mainly driven by the idea of travel and the origin of the products. Luggage tags, passport stamps, etc., acted as the main inspiration for this range. Vintage colors – soft browns, oranges, and greens give the packaging a retro feel.