Designed by Treasure, United Kingdom.
Sustain is a soap made from 100% sustainable palm oil. Other bars that use unsustainable palm oil are destroying habitats that are home to some of the most endangered species on our planet.
Working with copywriter Chris Miller, we wanted to show people some of the species that they would be helping save by buying Sustain.
We developed three characters based on threatened animals and created some lovely copy that would tell people about each animal and the habitat they lived in. The pack design was kept simple and I created a brand logo that could be easily recognised and work by itself.
It may only be a little bar of soap, but using products that use unsustainable palm oil has much bigger consequences for our planet.