Designed by Gidea Group, Taiwan.
As the leader of Taiwan’s traditional cake industry, JZM is known worldwide for its pineapple cakes packaged in this little golden box for a long time.
On this seasonal packaging design, we implemented the classical golden pineapple cake package with the joyful Christmas design, also bringing out a sense of East meeting West.
This special Christmas packaging was a commercial success for JZM, especially loved by Japanese and Hong Kong tourists who came to Taiwan to spend their Christmas Holidays, a chic and lovely souvenir to take home with!
This package is also the Winner of iF Communication Design Award 2010!