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Designed by Gidea Group, Taiwan.

As the leader of Taiwan’s traditional cake industry, JZM is known worldwide for its pineapple cakes packaged in this little golden box for a long time.

On this seasonal packaging design, we implemented the classical golden pineapple cake package with the joyful Christmas design, also bringing out a sense of East meeting West.

This special Christmas packaging was a commercial success for JZM, especially loved by Japanese and Hong Kong tourists who came to Taiwan to spend their Christmas Holidays, a chic and lovely souvenir to take home with!

This package is also the Winner of iF Communication Design Award 2010!