Designed by Joshua Long, studying at Hartford Art School, United States.
The task of rebranding such an iconic brand was both exciting and challenging. The typical college audience was no longer considered the target. By reevaluating the noodles and product as a whole, the proposed audience was shifted away from the college students and towards older, health conscious individuals looking for a quick meal. The project was approached, like most, with hefty amount of research. By trying to figure out what ramen the noodle could be if approached right was a first step in the discovery and conception of the ramen redesign.This is the content on the left In the end three flavors of soup bowls were created with an additional box of noodles (containing 6 blocks per box). (Food photography taken by Joshua Long)