Bigelow (Student Work)



Designed by Anh Pham, a student at the Academy of Art University in San Francisco.

Create new Bigelow packaging that will be unique from other teas and convenient for new and old tea drinkers. The steam rising from the cup is the essence and feel one gets from drinking Bigelow tea like that one gets from looking at a Claude Monet impressionist painting, like a distant memory.

The packaging nods at the timeless value and history the Bigelow brand has built for over fifty years. This appeals to all ages without alienating the older core “Baby Boomer” audience and the darker tones effectively provide a strong shelf presence.