Derrick Lin


Designed by &Tradition in collaboration with advertising agency Dyhr Hagen, Denmark.

The gift boxes for &Tradiiton are designed to work as both informative and decorative tools when displayed in a shop. The four different sides allow the boxes to be set up in several different combinations that suit the individual store where our products are to be displayed. Product texts are kept to one surface and the story behind each product is told on the box. Instruction manuals are kept digital to be downloaded from the website printed on the box.

We chose to portray all our designers as marble busts to place both the old masters and the new upstarts on an equal level. This reflects our company vision of being a manufacturer that focuses on the first products by legendary designers and young rebels.