Designed by Cubic, United Kingdom.
Borderfields had been around a while, but sales were flagging. Our task was to breathe new life into the brand, and drum up some more interest in the supermarkets.
Rapeseed oil is healthy, versatile stuff. It isn’t expensive, and can be used for all kinds of everyday cooking – anything from stir frying to roasting, baking and dressing.
We created a fresh new colour palette, together with a series of feel-good illustrations, to reflect a feeling of innocent, approachable charm. The new branding has been applied to the Borderfields’ website, as well as packaging, vehicle livery and advertising.