World Oven’s Make Something

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Designed by Cowan, New Zealand.

The brief was to move World Oven into a more daring space and appeal to the consumer’s sense of adventure, while retaining international influence.

Cowan Auckland developed the concept of showcasing each type of bread as a lovingly sculpted cultural icon from the product’s place of origin. The design entices you to find inspiration from international culture and try something new in the kitchen.