Brazil Gourmet (Redesigned)

Derrick Lin


Designed by Murray Brand Communications, United States.

Seeking to create a unique brand position for Brazil Gourmet, Murray Brand Communications elected to express the brand’s core essence by creating designs based on three words—fun, delicious, and healthy—to represent both the Brazilian culture and Brazil Gourmet’s products. Leveraging the positioning work, designs were developed in which whimsical illustration and typography are combined with photography of exotic fruits prominently staged on a white background. The result is a brand architecture that not only creates exceptional brand awareness at point of sale but also immediately tells a story of purity, unique and delicious tropical flavors and the goodness of super fruits only to be found in the Rain Forest.

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