Designed by Ashley Walker, studying at Pratt Institute, Brooklyn NY.
The Rock Candy brand gets its inspiration from hip hop culture. The colorful exterior packaging is based off the different cuts and reflections you see in a diamond (the interior packaging and POP displays are a replication of this). The diamond element is used repeatedly throughout the brand because of it’s slang terminology “rock”.
The back of the Big Daddy Kane dark chocolate bar forms at a point to create the shape of a diamond; The LL Cool J peppermint gum is cased in an actual diamond shape. Both candy items come pre-packaged in POP display cases that also structurally incorporate this diamond form.