Chas n’ Dave (Student Work)

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Designed by Sam Fitzgerald, currently studying his bachelors degree in graphic design at Savannah College of Art and Design.

For this project I wanted to create a line of shaving accessories for men who aimed to start their day with a purpose. My goal was to create an identity and design language that captured the essence of an older shaving experience. My work was inspired by the european barbershop. Many are rich with history and tradition. I wanted this line of products to feel that way but also appeal to a newer generation of men. This is why I chose modern, clean typefaces for my logo and descriptive information. I came up with the name Chas n’ Dave because it’s a slang term English men use when they are in need of a good shave. My line includes all the accessories men need to transform an everyday choir into a great experience he will look forward to.