The Origins

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Derrick Lin


Designed by Society27, Germany. They are also the ones behind this crazy idea of sneakers wooden box packaging.

As part of the packaging, this time we decided to add stickers to the soles. The idea comes from the digital world, where devices have screen protectors when taken out of the box. Same here we decided to add sole stickers to our product, offering that special feeling to the customer of being the first one to wear them.