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Designed by Kaleidoscope, United States and United Kingdom.

National importing company, Wein-Bauer, Inc., engaged Kaleidoscope to develop a simple and elegant packaging design for Angioletta, a sweet, “casual” white wine produced in Italy from a Spanish Moscato. Targeting outgoing, fun, adventurous young women, the packaging needed to be approachable, innocent and playful. The full body shrink label design delivers on its taste appeal but makes no mistake that this wine is for your cooler, not your cellar.