The challenge was to design a packaging that represents the brand and product concept. the product is a casual safety shoes line product that are made with high quality and comfortable materials to executives and managers like target audience. borsoni is the larger tusk mastodon that ever existed, the logo formed by two interlaced tusks represents resistance, strength, durability and greatness. the leather texture is used like background applied in 1:1 scale with two corporate colors and to get a contrast in whole packaging. the image of the tusk, guide the user sight to the slogan and then to the logo. * to be friendly with the environment this box is made with recyclable carton and can be used like storage box or briefcase.