We’ve designed the identity and packaging for Cure, a new body care company based in California.
Cure is a company on a mission to make a difference. Their products cure your body with high-quality handcrafted ingredients, and also help cure the world. 20% of all purchases goes towards a selection of charitable organizations.
We helped promote this idea by pulling out a cross in their logotype. This symbol is instantly recognizable as the symbol for ‘aid’. Therefore playing on the idea that these products are first aid for your skin as well as having the additional benefit of aiding charities in the world.
The products were launched at ZaZa Spa in San Francisco and can also be purchased online at curelifeproducts.com