Herbal Mist Iced Tea (Concept)

Designed by Craig Valentino, United States. Check out the chosen packaging here.

In the rebranding/repackaging process of Herbal Mist’s famous iced tea blends, I created a concept that uses high contrast and bright color choices, which were chosen to denote the flavor of each tea. The most important part of the challenge faced in repackaging the product was to find the best way to catch the eye of the consumer on a shelf filled with products in the same catagory. Many larger brands of iced tea products look similar to one another, and using dark black under vibrant colors was sure to be one solution to the challenge.