Kiiin’s Christmas Cheat Sheet

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Designed by Kiiin, Singapore. This submission is kinda late, but it’s too interesting not to share!

As a Christmas direct mailer, we came up with 12 naughty ways to get into Santa’s good books (one for each day of Christmas), and hid the pocket-sized cheat sheet in a box custom made to look like an innocuous book. It was a cheeky, fun way to spread the festive joy to our clients and friends.