Bloom, the cosmetic collection of L’Occitane, is to celebrate the beauty of nature through the form of their products and through the use of natural ingredients; inspired by nature, the packaging of Bloom contains an element of surprise.
L’Occitane has the great opportunity of having a standard line of quality cosmetic products, as well as luxury collections made of natural ingredients. The original inspiration of Bloom are natural elements and vintage figures, which emphasis the sexuality form of women. On the other hand, the vintage inspirations associate more with its mother brand, L’Occitane. In order to reinforce the idea of using natural ingredients in the cosmetic products, the shape of the caps were featured by flower petal. Like most of the L’Occitane products, the exteriors of Bloom were simply designed and with simple functions; however, a flower blooms when the package is unwrapped. For color choices of Bloom, brown represents soil, pink for flower and white for its purity.
The folding of the box is economical, therefore, reduces waste and cost. The flower inspired folding protects products firmly by locking the bottle within the structure when its shipped. There is no second layer of protection needed, and the template of box made out by one sheet of paper which is also cost effective. Box of Bloom made by a soft touched paper represents the softness of petal. The box is locked by a simple hook, when it’s opened, the structure spreads out like the blooming of the flower. Finally, audience sees the image of the whole flower, which reminds people the original design concept behinds Bloom.
Bloom is not only a cosmetic collection, but is to bring a whole new experience of shopping cosmetic products. It is to celebrate the beauty of nature.