Little Jonathan Winery

Derrick Lin


Designed by Damion Hickman Design, Inc., United States.

Developing a wine brand for rap celebrity, Lil’ Jon was a unique experience for our agency. Our typical customer is looking for the opposite of what we developed for Jon. The challenge was to embody his persona while trying to maintain a legitimacy to the brand which is actually a quality wine developed in Napa Valley. Jon was great to work with and we were excited to be featured in many publications from Maxim to People Magazines and featured on numerous television programs. Also attached is a fun pic of Verne Troyer (Mini Me) with a bottle.