Cahaba Cycles (Student Work)

Designed by Ashley R. Tipton, United States.

Cahaba Cycles is a bicycle retailer located in Birmingham, Alabama; rated in the top 100 bicycle retailer’s in the U.S. My approach to re branding this company was to keep in mind the industrial city of Birmingham and maintaining the look and feel of the store. My goal was to make them look more established and appealing to their community because the company is growing. I redesigned their logo, and created stationery, promotional products, packaging products, website, and mobile responsive website. The packaging design has similar applications to each product and the lines reflect the spokes of the tire.