Director – Andrew Nalder, dpod (plus the wizardry pop out idea)
Artwork – Gregoire Aubourg, dpod
Photography – Bryce Carleton, dpod
Print, production, make up – dpod team
Structural packaging design / Vision – Mat Bogust, THINK Packaging
With such a neat plethora of skills and service, dpod wanted to create a piece that is not only visually striking but encapsulates the dpod brand/experience – “possible is everything”
Where to start … Idea – *BANG* Clapper board
In a nutshell … a working, cracking, snapping clapper board! Within this lies a cinema style pack that slides open on either side just like at the start of the movies. Showing off a DVD video showreel & a snazzy booklet with pro shot images of the packaging that they have created for clients.
With some creative thinking and as always, some rather good cardboard engineering – the vision was born.
The clapper is made from E Flute and has a magnetic closure on the reverse flap. Once you open this, a clever piece of wizardry has the inside popping out around 15mm so you can pull it out easily and think “what the … how the … ?” Once you calm your excitement levels, you simply pull either end of the stage apart and it reveals the goodies to drool over.
A perfect solution to demonstrate the dpod experience – design, photo, video, print, packaging & smarts
Contact the crew to get your hands on one of these and have a look at the serious skills that these guys offer.