WE ARE PURE TAKES THE NATURAL APPROACH WITH MARBLE HILL
Brand and packaging design consultancy We Are Pure has unveiled its packaging concept for innovative new skincare specialist Marble Hill.
We Are Pure is helping Marble Hill to increase domestic and international sales of its 100 per cent natural core and oil range. The packaging has been designed to define the luxury, simplicity, purity and nature of the brand.
We Are Pure, which has an impressive health and beauty portfolio, worked with Marble Hill from the initial concept, implementing the packaging design, advising on packaging structure and building the brand.
David Rogers, owner and creative partner for We Are Pure explains:
“Our challenge was to ensure that Marble Hill gets the recognition in the health and beauty market that it deserves. We developed the existing logo and created striking and colour-coded containers with a frosted look, whilst still emphasising the clean, soft and gentle element of the range, with a ‘less is more’ approach.
“It is important that we believe in the products we work for and Marble Hill is an incredibly beneficial product to anyone who likes to look after their skin, and deserves to become a professional force in the marketplace.”
Marble Hill’s range includes unique and luxurious skin care products that have proved beneficial to the wellbeing of its customers. Products include Sheasalve, a moisturising and healing butter, and Q-24 Original, a blend of intensely conditioning oils.
Joe W Doherty, general manager for Marble Hill, was thrilled with the end result and is very excited about the product and the collaboration:
“The combination of product and brand identity was very important to us, and the straight forward idea of colour coding adds to the simple message that we want to put out there.
“We knew that We Are Pure is strong in health and beauty product design and were incredibly impressed with its range of clients and the excellent customer service we received for every step of the process.
“We are confident that our new brand identity will help drive sales and take the company to the next level.”
We Are Pure’s impressive health and beauty portfolio includes haircare specialists Trevor Sorbie and Toni & Guy, as well as Russian cosmetics giant Pervoe Reshenie and China’s Wally Bath range.
The consultancy also helps to launch brands and works for established names across a variety of other sectors, including confectionery, healthcare, food and drink, and luxury giftware.