Hangar Design Group designs new packaging for the Bortolo Nardini distillery
Hangar Design Group, an Italy based international creative firm, has designed the new packaging for the prestigious Grappa Riserva 15 Anni of the oldest Italian distillery Bortolo Nardini, established in Bassano del Grappa.
The project has taken into account the long tradition and the strong heritage of a brand and a family company that date back to the XVIII century and has involved a complete restyling of the product. The challenge was to develop a totally new packaging concept for the most exclusive product of the renowned grappa distillery, obtained by long aging in Slavonian oak barrels. Mixing together tradition and innovation, the label has been replaced by a serigraphy, reproducing on the bottle itself the product naming and brand. Gold and light beige recall the warm nuances of the aged grappa and suggest the excellence of an extraordinary product.
The new shape of the Nardini grappa bottles plays with an essential design and the Nardini traditional elements: these, as the glass seal, the historical distillery logo and the typical reference to Bassano del Grappa, have been recreated with a more contemporary taste and enhanced by the transparence of the glass.
New elegant design case and tube complete each bottle and make it a perfect gift for important occasions.