Our customer, Panhellenic Pharmacists Cooperative SA, briefed us to develop a brand logo and a corresponding packaging design for a line of high quality products, to be offered at affordable prices and be distributed exclusively in pharmacies.
The product line would include a wide range of products, ranging from:
1. care products such as cotton, baby wipes, q-tips and more,
2. cosmetics such as acetone and alcoholic lotions,
3. to pharmaceuticals such as thermometers, gauzes and orthopaedics.
We designed the REALCARE logo and packaging with the aim to build a brand with a medical image, modern, clean, relaxed and at the same time friendly in order to win consumer confidence.
So far the product line consists of 20 products and is still growing…