We were going to sell a product from a developing country in Norway. We should then choose a design that worked and reminded about Africa. I chose Sole Rebels Footwear from Ethiopia in Africa. The shoes are 100% ECO and the soles are recycled tires. Chose them because they had some cool shoes, also that I could play much with the design. Everything I’ve made. Name, logo, format, pattern, hemp thread, etc. The box and shoes are also 100% ECO friendly.