Duru Vital

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Derrick Lin


Designed by Aykut Yoney, Turkey.

Branding, graphic and communication code for a Bulgur.

Project for the domestic and international audience. A project that aims to improve the consumption and the presence of the local and market.

The brand with 3 different variations and the synthetic graphica l combine land, terroir and climate of the different through a graphical code different from the typical Bulgur code. We Within the project we worked on the brand extension for communication to the point of sale, magazines with opinion leaders quotes about Bulgur and the different support and merchandising materials.

Packaging design, Prepared by the method presented in a modern traditional perception.