KT&G is South Korea’s biggest tobacco company.
ARC’S has been called to project a stylish package for the new cigarettes named after the “Tonino Lamborghini” fashion italian brand.
Innovation, dynamism and modernity are the core values at the base of this concept. The packages show the combination of characteristic textures and dynamic lines of the Lamborghini world to create a classic, adult and aspirational appeal. It has been designed as a premium product with a global brand value.
Technology, energy and uniqueness all blended together in a brand-new concept. A special design with a futuristic spirit. A pure expression of the Italian style.