Heineken Cube (Concept)

Posted on

Derrick Lin


Designed by Petit Romain, France.

Designed to overcome the overly loss of space between the cylinders of beer, heineken Cube optimizes storage all along the chain: from manufacturer to consumer.

It generates a significant fuel economy during transport.

Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory.

A new way of drinking, economic and ecological …

  1. To whoever made these concept ads: helps to get the spelling right. Think "tomorrow" not "tomorow"!

  2. There's a reason beverage bottles are round, instead of square. It's the maximum amount of volume with the smallest amount of packaging material. Saving space on a shelf-stable product is unnecessary. This is why only short-life, perishable items (like milk) are made in square containers… so they can fit in cold spaces where real estate is a premium.

Comments are closed.

Derrick Lin