This is a school project I’ve done during my Packaging Design course.
The brief was to create the packaging for a free choice product.
I chose the french sweets macarons and I invented a hypothetical brand of the product, of which I created a market analysis considering its positioning, its Moodboard (a scheme that explains through images the brand values) and its competitors in Italy.
After that I chose the name of the brand: La Perle, because macarons are sweet and colorful as precious pearls.
Then I created the logo and graphics, applying them on my folding box model together with the image of the key-visual.
For the material of the box I thought of a rough cardboard because I wanted dissociate the product from the traditional imaginary, ie a product too expensive and chic, and position the brand in a medium-range market.
Finally, I pointed out the printing process in the case of production of my packaging.