Designed by Leandro Senna, Brazil.
Design Agency: 100% Design, São Paulo/Brazil.
A UK design studio (Design Bridge) was hired to align the world identity of Teacher´s Scotch Whisky, but the move was to abrupt for Brazil, which is a key market for the brand. So, we decided to keep the new bottle shape and the brand aligned globally, but preserving and redesigning the main features of the old label.
A new positioning of the elements was suggested to give a classical and sophisticated look for the packaging and a golden label with origin and quality information was placed into the bottom of the label to create a unique and personal touch.
The chateau illustration is a true representation of Ardmore Distillery , located in Keith, Scotland.