It was a very interesting project. Complete freedom to create a bright brand for men’s cosmetics series. Idea of Bandito concept suddenly appeared from nowhere. Maybe I watched too many movies about gangsters… After a few sketches “Italiano” gangster image appeared. In accordance with these figures, I made one basic concept with grey metallic background. Feature of the project was the fact that most of the company’s product range is sold only through its own stores, so the question of competition with other brands in the same shelf disappears. However, there were restrictions, and I could use only customer`s packaging – PET jars and bottles.