Founded in 1999, Kirrihill Wines is an award-winning winery with an innovative approach to creating the finest hand-crafted wines possible. The brief for identity and packaging re-design was to capture the key characteristics of Kirrihill Wines: premium quality and innovative. The packaging needed to be contemporary, simple and uncluttered, yet still have strong shelf-presence. It needed to appeal to a high-end, educated wine buying market, and convey the passion behind Kirrihill’s philosophy. The design had to create a strong differentiation between the two Kirrihilll ranges: The Regional Range and the premium Single Vineyard range, whilst maintaining a strong brand unity.