Derech Hayotzrim

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Designed by Israel Yosseph, Israel.

The project comprises products in the gourmet food category.

Among them are Olive oil, Mustard, Flavored oil, Vinegar and Vinaigrette sauce.
While this brand only distributes the products, every product is handmade by different makers – each an expert in his field.

The strategy was to present and emphasis the maker of the product, instead of the common serving suggestions.

I wanted to create an authentic look yet to preserve a high-end and exclusive visual impact.

The chosen method was monochromatic portrait photography combined with vivid colored graphic elements.

In addition, the brand logo was imprinted both in Gold and Silver foils to enrich the luxurious appearance.

The result shows minimalistic labels with high added value.