Latvia is not a traditional wine-producing country because of the cold climate. However, the production of home-made wines from berries and fruits is widely distributed. Such wines are sold at local markets and fairs. Valmiera Blackcurrant Wine manufacturer wanted to stand out among the other producers of home-made wines, and original design is the best tool to do it. Compulsory condition was to include the coat of arms in the label design. Additionally an important condition was to create the original method to close the bottle. I think both conditions are executed. Especially customer likes that natural linen rope was used to close the neck of the bottle – this technique became a feature, and competitors did not use this technique before.