WELFE is an Australian based contemporary hand-crafted jewellery studio established by a former architect WELFE himself in 2009.
Everything is carefully hand-made in Australia and New Zealand, using only materials sourced from those countries.
The key to my solution was to reflect his background as an architect as well as to differentiate from other jewellery competitors out there, using masonite board to create the same mood the current range conceives. without printing, paper, but only with lasercutting and engraving, the whole process has reduced the cost considerably. Moreover the packaging can be re-used as a small bill box, or a container for little valuable items after its original use.