Agency: Wolff Olins
Artwork: CATK
Senior Marketing Manager, Microsoft: Robyn Yoder
Creative Director, Windows Brand Group, Microsoft: Phil Evans
Executive Creative Director, Wolff Olins: Todd Simmons
Design Director, Wolff Olins: Michael Ciancio
Art Director, Wolff Olins: Eric Wrenn
Production Director, Wolff Olins: Kris Pelletier
Account Director, Wolff Olins: Erica Garvey
Creative Direction: WONY & CATK
Country: United States
Microsoft and Wolff Olins commissioned CATK to develop a set of artworks for the packaging of Windows 8. The new Microsoft flagship product is a huge paradigm shift for computer operating systems: groundbreaking, intuitive, vibrant and lively.
To capture this spirit, and to give an outlook onto Windows 8’s world of endless possibilities, we provided a large number of different and unique images which encase the new product.
![](https://i0.wp.com/2.bp.blogspot.com/-2w60MOXwHJA/UI-7xfG0_dI/AAAAAAAAhdE/0Po6FGZmmJk/s1600/Windows-8-potw-05.jpg?w=640)
![](https://i0.wp.com/2.bp.blogspot.com/-JZyjItLcQeg/UI-7x1ujq1I/AAAAAAAAhdM/5gF2QX1Hb3M/s1600/Windows-8-potw-06.jpg?w=640)
![](https://i0.wp.com/4.bp.blogspot.com/-Ifs5C-kRHXk/UI-7yUFEwvI/AAAAAAAAhdU/BjB6IwsaGoU/s1600/Windows-8-potw-07.jpg?w=640)
![](https://i0.wp.com/3.bp.blogspot.com/-VEfSeRRW3yk/UI-7y7PEl9I/AAAAAAAAhdc/d4CHzgTIp5Y/s1600/Windows-8-potw-08.jpg?w=640)
![](https://i0.wp.com/1.bp.blogspot.com/-pE4Sa8RiFg0/UI-7zu8NN2I/AAAAAAAAhdk/GIbKbfovQqA/s1600/Windows-8-potw-10.jpg?w=640)
![](https://i0.wp.com/1.bp.blogspot.com/-eg56KVUc-lo/UI-70D8jcoI/AAAAAAAAhds/4hD_zM4KmzE/s1600/Windows-8-potw-12.jpg?w=640)
![](https://i0.wp.com/4.bp.blogspot.com/-hJWUnNv21Pk/UI-70k4E41I/AAAAAAAAhd0/6RzIFH_mOqk/s1600/Windows-8-potw-13.jpg?w=640)
![](https://i0.wp.com/3.bp.blogspot.com/-A5teY8XSx7o/UI-71IbjTyI/AAAAAAAAhd8/RIIGWYtiP9U/s1600/Windows-8-potw-14.jpg?w=640)
![](https://i0.wp.com/1.bp.blogspot.com/-Up9jmJ7613Y/UI-71y1e2KI/AAAAAAAAheE/_P8GwDf6hqs/s1600/Windows-8-potw-15.jpg?w=640)
![](https://i0.wp.com/3.bp.blogspot.com/-WmRhE9QtZHQ/UI-72uZ9uhI/AAAAAAAAheM/_vXVNc9Wc3g/s640/Windows-8-potw-16.jpg?resize=640%2C640)