The Dapper Dog (Student Work)

Derrick Lin


Designed by Adam Rogers,United States.

The Dapper Dog is a brand of dog grooming products created for the most enthusiastic of dog owners. This line is imagined to bridge the gap between the mainstream market and higher end, luxury brands. The overall look of the brand draws inspiration from old barbershop window paintings and signs, each product featuring cheeky yet representational names such as “What A Relief – Anti-Itch Shampoo”, the “Lookin’ Sharp” collar & leash set, and “Swanky Stuff Pomade” (for all those pompadour pooches).

Brand Story:
Most dogs live to chase tail and feel the wind in their fur. Others are more concerned with how well their collar matches their coat. Some dogs, however, enjoy all of the qualities that life has to offer. These dogs aren’t afraid to get their paws dirty, and then after a hard day’s work enjoy a nice hot oatmeal bath. They look forward to an appointment at the groomer as much as a day on the lake. These dogs are Dapper Dogs. Tough yet refined, playful but sophisticated. Fetch is a game best played with a freshly conditioned coat, so take your leash off and let your tongue hang out. Dapper Dogs play hard, but they do it in style.