Grey Goose Evolution and Revolution (Student Work)

Derrick Lin


Designed by Tuan Bui
School: Academy of Art University
Country: United States
Instructor: Tom McNulty / Package Design 4

Create an evolutionary design while retaining important aspects of the current brand. Introduce a revolutionary design to push the brand further.

Evolve the current image to emphasize the brand by refocusing on elements with a stronger brand equity; the classic tall bottle with slender neck and typographic treatment. Create a stronger brand distinction against the competitive market, while retaining the classic design. Revolutionize the design by introducing a unique bottle shape and a modern closure. Using bold visual elements and typography to emphasize the modern design.

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