Mirey Artic

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Designed by ARC’S, Italy.

A new special box for russian client Mirey.

Very warm leggings, expressly realized for the cold Russian winter.
Thanks to the inner layer of terry cotton, leggings retain heat allowing women to stay warm and be comfortable for a long time.
The client needs to move forward from the former old-fashioned style and become more relevant and appealing to a modern and youthful target. First of all we put together technology and smoothness through a new iconic language and a infographic style; then we’ve improved communication hierarchy to make the packaging talk straight to the new target. The new product has been enthusiastically welcomed from a wide base of consumers among russian women.