Transformation with line unit
The Wickbold had two sub-brands for different products without bark that caused some confusion in its identification by the consumer.
Pande’s challenge was to develop a visual identity that reflected the new positioning strategy of this line.
The solution was to create a sub-brand “Wickbold No Bark” and a design inspired by the main attribute of the product, exploring the line combined with white colors that distinguish each variant.
The brand Wickbold positioned vertically on packaging gains greater visibility in the colorful gondola breads.