Packaging for a new line of organic products.
It is a healthy complex snack-set: cookies, natural yogurt and homemade jam (kiwi, cherry or orange). All ingredients are organic and VERY fresh.
Three cardboard tubes are placed on top of each other inside of a shrink-wrapped container. All brand information is printed on the wrapper. The tubes contain only a photo of the content and a description of the product.
When the customer is removing the wrapper, he/she is metaphorically getting free from the chains of the urban hustle and haste and is left alone with the product.
Target audience: well-off people who live in big cities and care about what they eat.