Innovative ice cream that you can peel off the skin like a real banana
The Garoto ice creams launches “PEGAPOP Deskasca”, a popsicle with unique technology in the Brazilian market. The product is a banana shaped ice cream popsicle. Vanilla flavor covered by an edible banana jelly skin that can be peeled off like a real banana.
The PANDE agency has developed the packing identity that reinforces in a playful way the benefits of the product that is low in calorie, has natural colorings and is trans fat free.
This is one of the biggest investments performed by the Garoto Group in Brazil over the last ten years.
The product was launched in December. Point of sales started in the Southeast of Brazil and the rest of the country will follow in April 2013.