Betsey Johnson Limited Edition KidRobot (Student Project)

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Global

Desinged by Amy Chen, United States.

This is a limited edition KidRobot, inspired by American fashion designer Betsey Johnson. The concept for the packaging is a handbag, featuring vibrant colors and bold patterns extracted from her fashion designs. KidRobot’s MunnyWorld dolls are blank slates, which allow artists to decorate them as they wish. For this project, we were asked to step into the shoes of a designer of our choice and design both a KidRobot figure and the packaging for this figure as if that designer were commisioned to work with KidRobot him/herself.