Synesthesia (Student Project)

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Derrick Lin


Designed by Aveline Gunawan, Indonesia.
School: RMIT University, Australia.

Synesthesia: 100% Jellybeans with Feelings

This is a project for The RMIT Communication Design 3rd Year Comittee 2012. The theme chosen for this project is Synesthesia.

Synesthesia is the production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body. The poetic description of a sense impression in terms of another sense, as in “a loud perfume” or a “an icy voice”. – Apple’s dictionary

100% Jellybeans with Feelings is all made of handcrafted jellybeans. They produce two different taste: Sad and Envy. For example, Sad is made of 50gr of tears, a pinch of bad luck, and 20 hours of stress. You would feel darkness surround you and tears would fall from nowhere when eating Sad. Each artwork of the packaging visualizes the feelings of the tastes.